How can you increase your digital presence to grow your business? Social media might be your answer…
BL²END is thrilled to partner with Grand Circus and Facebook to offer this Micro Credential Workshop in Digital Marketing. This workshop is free for everyone and open to the public. If you’re an entrepreneur, young, working or seasoned professional, college student or just curious about digital marketing, Facebook and Instagram; come join us!
In this workshop, students will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. Workshops are designed to be short, hands-on, and practical.
Over five weeks, students will develop a Facebook Page and Instagram for a local community organization or business of their choice, use that page to create awareness, drive traffic, and/or attract customers, and create ad campaigns in support of that page.
The workshop is broken down into four modules that take students through the skills they will need to do basic social media marketing for an organization or business. After each module, students can earn a micro-credential. Those four modules are:
• Social Media Marketing Basics
• Marketing with Facebook Pages
• Marketing with Facebook Ads
• Marketing with Instagram
5 weeks (including orientation) | Mondays | 5:30 PM – 9:00 PM